Clarify Direction
Align the leadership team around your strategic focus for market differentiation which fully leverages you core capabilities.
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Articulate the desired outcomes, create a shared vision and plan the evolution of the operating model to garner stakeholder support.
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Validate your offers and go-to-market messaging through enhanced customer and partner advisory boards.
Curate a Shared Vision
CLIENT STORY__________________________________________
Challenge
A large county government was looking to shape a cross-agency plan for improving the lives of all citizens and those that serve the community.
Engagement
Big Question:
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"What should be the person-centered
service experience across agencies?"
Based on our research and client interviews, we designed a full-day session that enabled the leadership team to co-design and align around the path forward, first at the macro 10-year level, then in tangible work streams for the coming year.
Based upon the new shared vision, the team defined, scoped and set action plans for four key areas of change to build the needed capabilities to make the vision real:
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Culture of Innovation
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Streamlined Decision Making
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Actionable Insights from Data
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Shared Guiding Principles.
Client View
“Well organized visionary design-thinking process with structure to get from big question to actions within a day!”
- HHS Agency Director
Validate GTM Strategy through Advisory Boards
CLIENT STORY__________________________________________
Challenge
A top-tier technology solutions provider wanted to test their Go-to-Market plans with the customer advisory board before full market launch.
Engagement
Big Question:
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"How should we reinvent our advisory board
to ensure critical vetting of our go-to-market strategy?"
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Upon review of the new requirements and board feedback, we redesigned the board engagement process with significant change in both preparation and delivery of the board sessions:
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Redesigned each session to remove all slides in favor of customized, hand-drawn visuals to create a differentiating, intimate experience.
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Engaged each customer in advance, hearing their priorities, building relationships, and creating pull within their enterprise.
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Built the overarching ‘big-picture’ to create a shared context and avoid people talking past each other.
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Published collateral as GTM feedback along with business development and growth opportunities with key accounts. A customer version was also produced to help them share the story within their organization.
Client View
“I am on a lot of advisory boards, and this is the best. I love the clarity of message, active collaboration, and learning from my peers!”
– Client Advisory Board Member
